Thursday, June 11, 2009

Writing by Nick Stamoulis on Wednesday, May 13

How Many Backlinks Do You Need?

When it comes to link building there is no way to overemphasize the importance of backlinks. It is pretty much common knowledge that you need them. Different search engine optimization experts will put varying degrees of emphasis on them, but all SEOs pretty much agree that they are important. How important are they? Do you need thousands? Hundreds? How many is enough?

There’s no easy answer to the how much is enough question. It depends on a lot of factors, primarily the competitive nature of your niche. One keyword in a very competitive niche may require tens or hundreds of thousands of thousands of backlinks just to make a dent, and a small one at that, in the armor of your competition. Why bother beating your head against a stone wall?

Instead, go for the smaller, less competitive keywords first. The ones that won’t require an army of link builders to spread artillery all over kingdom come just to sound like the squeak of a mouse. If you target those less competitive key phrases and get respectable traffic from those, once you capture the top of the search engine rankings for the long tail phrases, you’ll start to see yourself climb for the more generic phrases within your niche. But it takes time. And patience.

How many backlinks does it take to succeed? One more than you had yesterday. Just keep plugging away, one link at a time, until you win.


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