Monday, August 3, 2009

Tips and advice on how to get the most out of your classifieds

The title of your ad is arguably the most important aspect as this is what people see in the categories and search results and that is what is clicked on in order to view the rest of your ad.

By default, when somebody runs a search, it's your ad title that is searched so your title must contain descriptive words that describe what you're offering.
If your ad title doesn't describe what you're advertising, it can't be returned in the results when somebody runs a search.

Your title should be short and concise and should accurately describe what is being offered in your ad.

Bad titles include generic phrases such as "For Sale" or "Best Offer" as titles like those give potential buyers no idea what you're offering so they will be unlikely to click on your ad to view the rest of it.

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Having a good description can be the difference between making the sale or not making the sale.

It's important to try and put yourself in the position of the kind of person you're trying to attract to your ad and ask yourself what information you'd like to see in the ad if you were the person looking to buy.

Short ads with little information rarely perform well while the most successful ads are the ones that include lots of information and descriptions and clear photo's which answer people's questions before they ask them.

It's important to include as much information as possible and include details such as shipping terms, costs, your returns policy if you have one, the total cost, when the buyer can expect to receive the item, if you provide tracking information etc.

Generally speaking, the more information the better as this helps the buyer make an informed decision without having to contact you for clarification on anything that you may have overlooked when creating your ad.

For more information on What makes a good ad?
The most successful ads are usually ones that have a clear concise title, a thorough and accurate description with good punctuation, clear pricing, excellent im...


What to avoid when creating an ad
When creating an ad you should avoid adding any irrelevant information that doesn't relate directly to the content of the ad as this can confuse buyers. Spelli...

Using appropriate images in your ads
Having a premium membership or a Photo Pack allows you to upload up to 12 images to each ad. Uploading multiple images of the item you're advertising allows yo...

My ad is getting a lot of views but not many replies
If your ad is getting a lot of views but not many replies, that's a good indication that you've created an ad with a good title which is attracting people to cl...

My ad is not getting many views
If your ad is not getting many views, it usually means that you've either placed your ad in completely the wrong category so the potential customers browsing th...

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