While doing a bit of research I ran across a Hub Page Title: Fifty ways to bring traffic to your website and blog. After reading the list, which had suggestive notes, I read the comments which were all pretty positive until the last one by someone named Thomas and I quote: "Your SEO tips are what people think are what needs to be done, but you're wrong, sorry.
It seems as though all you did was copy and paste a bunch of stuff and you have no idea what it means.
Alt tags in images? - No, worthless to search results
Proper SEO means 'making some adjustments' to your site? - No, SEO is a full time job, not a wave of a magic wand
Submit to search engines? - No, waste of time unless by this you mean submitting a proper sitemap
Link exchange? - No, takes too long to get each link and they normally amount to nothing worthwhile. Reciprocal linking is dead.
Here's some things you said that are true, but you don't know why they are true do you?
Organised internal linking? YES, but what does it mean?
Using sitemaps? YES, but what is a proper sitemap and what do you do with it?
Using robots.txt? YES! But how? Why? What is a 'robots.txt'?
You're not giving the reader anything useful, just spitting out keywords to get clicks."
Thomas
I'm not sure why Thomas had such a gritty tone but I get his point. I would guess he is an underworked, broke SEO.
With so many people trying so hard to "be seen" on the web; who's funds are at a minimum, it is a good time to ask How, and Why and What is. Since this blog is dedicatied to the "technically challenged" I think it would be a good time to start explaining some of these things. But not at this minute, I have two deadlines to meet!
But first I want to thank Thomas for great things to write about so I can save everyone that reads my posts some time and money!!
Showing posts with label Ranking factors. Show all posts
Showing posts with label Ranking factors. Show all posts
Monday, August 3, 2009
Sunday, July 26, 2009
Meta Tags for Newbies
When you are new to putting up a website you may not know about Meta Tags. I'm not so sure if it is absolutely necessary to know all the gory details about Meta Tags as it is important to have them on your website. I've posted an Advanced Meta Tag Generator for you in the side bar. The tool is from SEO Chat. It is all "no charge" information. You will find it helpful in regard to your traffic and building and updating your website(s). There are other tools and analysers to help you there; far more extensive than I can elaborate on here. In case you don't know the meta tags go in the Head of your web page. They identify you and the content of your website so the search engines can find you.
Sunday, July 19, 2009
Link Referral Update
If you are unhappy about reviews, your rating or any other problem you can remove your listing by going to the "contact page".
You will see:
"I wish to discontinue mailings or retire my account: login to your account and change your preferences and follow the instructions."
However, if you want to share your reviews you can post them on your site, html will be generated for you so you can copy and paste the reviews. If you scroll down on the side bar you will see and example.
You will see:
"I wish to discontinue mailings or retire my account: login to your account and change your preferences and follow the instructions."
However, if you want to share your reviews you can post them on your site, html will be generated for you so you can copy and paste the reviews. If you scroll down on the side bar you will see and example.
Saturday, June 13, 2009
Search Engine Optimization
"Search Engine Optimization May Not Be As Hard As You Think"
About the Author: Stefan Hyross publishes information for the Toronto search engine optimization company WebClimb. Specialists in real estate search engine optimization techniques. Visit the site for more information, news and tips.
Being found on page one of the major search engines is one of the number one marketing techniques you can use.
It's all about bringing targeted traffic and visitors to your site for your niche. Not only that but it is often one of the least costly kinds of advertising even if you hire an expert to do it for you.
For example a Toronto search engine optimization company may charge a few hundred dollars a month for their services. In comparison you would easily spend upwards of a thousand dollars trying to get similar results from paper ads. And optimizing your site can give it much a broader exposure.
You don't always need to hire an expert because you can do a number of things yourself if you are willing to put in the effort.
Before you even begin to optimize your site you need to think about which keywords you wish to rank for.
Think like a customer to discover keywords phrases they might use to find a similar product or service. The more you can think of the better. These may then be plugged into on-line tools like Google's keyword research tool or on sites such as Wordtracker or Wordze.
These sites can give you an estimate on how often these terms are searched for. If you find some terms that have a great number of monthly searches then it is a good indication that being on page one for that phrase could equal a large number of site visitors.
Remember that frequently the keyword phrases with the most amount of searches are often the most competitive also. That does not mean that you can never rank for them, only that it may take quite a lot of time.
A good strategy is to select a mix of difficult and easy to optimize terms. This will help get you a short term and long term focus.
The content contained on the pages of your site should be your next focus.
Try to use your chosen keywords into the various web pages. Despite the fact that one of the reasons for using your keywords in your site is for the search engines don't forget that actual visitors will be viewing it.
The greater the number of pages you can add to your site the better. Every time you add new content you are attracting the search engines to frequently return and reindex your web site. This can increase the chances of getting you to page one for many more terms than the ones you are specifically focusing on.
Finally comes what is definitely the most critcal part. Every time another site points to your web site you are one step closer to being on page one. That does not mean getting just any kind of link from any site. They need to be from sites that are of the same theme to yours.
For example if your site is real estate oriented site then you will need to have a real estate search engine optimization strategy. This may include getting links from various real estate agent sites, blogs, or anything related to that topic. You should be more concerned with quality, not just quantity.
One of the premier ways to accomplish this is with article marketing. You create content in the form of articles. These can then be submitted to various directories for inclusion like Article Alley. Your site will get a link pointing back to it in return for handing out free content. This is step you should be doing a minimum of once a week.
You will slowly begin to see your site's traffic and ranking soar. The greater the time period you optimize your site for the better your results will be. It could take some time and work however it is well worth it.
About the Author: Stefan Hyross publishes information for the Toronto search engine optimization company WebClimb. Specialists in real estate search engine optimization techniques. Visit the site for more information, news and tips.
Being found on page one of the major search engines is one of the number one marketing techniques you can use.
It's all about bringing targeted traffic and visitors to your site for your niche. Not only that but it is often one of the least costly kinds of advertising even if you hire an expert to do it for you.
For example a Toronto search engine optimization company may charge a few hundred dollars a month for their services. In comparison you would easily spend upwards of a thousand dollars trying to get similar results from paper ads. And optimizing your site can give it much a broader exposure.
You don't always need to hire an expert because you can do a number of things yourself if you are willing to put in the effort.
Before you even begin to optimize your site you need to think about which keywords you wish to rank for.
Think like a customer to discover keywords phrases they might use to find a similar product or service. The more you can think of the better. These may then be plugged into on-line tools like Google's keyword research tool or on sites such as Wordtracker or Wordze.
These sites can give you an estimate on how often these terms are searched for. If you find some terms that have a great number of monthly searches then it is a good indication that being on page one for that phrase could equal a large number of site visitors.
Remember that frequently the keyword phrases with the most amount of searches are often the most competitive also. That does not mean that you can never rank for them, only that it may take quite a lot of time.
A good strategy is to select a mix of difficult and easy to optimize terms. This will help get you a short term and long term focus.
The content contained on the pages of your site should be your next focus.
Try to use your chosen keywords into the various web pages. Despite the fact that one of the reasons for using your keywords in your site is for the search engines don't forget that actual visitors will be viewing it.
The greater the number of pages you can add to your site the better. Every time you add new content you are attracting the search engines to frequently return and reindex your web site. This can increase the chances of getting you to page one for many more terms than the ones you are specifically focusing on.
Finally comes what is definitely the most critcal part. Every time another site points to your web site you are one step closer to being on page one. That does not mean getting just any kind of link from any site. They need to be from sites that are of the same theme to yours.
For example if your site is real estate oriented site then you will need to have a real estate search engine optimization strategy. This may include getting links from various real estate agent sites, blogs, or anything related to that topic. You should be more concerned with quality, not just quantity.
One of the premier ways to accomplish this is with article marketing. You create content in the form of articles. These can then be submitted to various directories for inclusion like Article Alley. Your site will get a link pointing back to it in return for handing out free content. This is step you should be doing a minimum of once a week.
You will slowly begin to see your site's traffic and ranking soar. The greater the time period you optimize your site for the better your results will be. It could take some time and work however it is well worth it.
Sunday, June 7, 2009
According to Laura Lippay, the Director of Technical Marketing at Yahoo
Video available at:
http://videos.webpronews.com/2009/06/05/the-secret-to-outranking-your-competitors/
According to Laura Lippay, the Director of Technical Marketing at Yahoo, having a great product is one of the most critical keys to ranking high. Secondly, while technical SEO factors are very significant, there also needs to be a strategy that enhances the product and ultimately pushes it to the top.
To create a strategy, first determine what you could build into your product that would make you outrank your competitors. This type of strategy includes aspects such as social media, creating a buzz, getting links, and more.
Search engine optimization is a competitive game, and staying on top requires more than standard SEO practices.
http://videos.webpronews.com/2009/06/05/the-secret-to-outranking-your-competitors/
According to Laura Lippay, the Director of Technical Marketing at Yahoo, having a great product is one of the most critical keys to ranking high. Secondly, while technical SEO factors are very significant, there also needs to be a strategy that enhances the product and ultimately pushes it to the top.
To create a strategy, first determine what you could build into your product that would make you outrank your competitors. This type of strategy includes aspects such as social media, creating a buzz, getting links, and more.
Search engine optimization is a competitive game, and staying on top requires more than standard SEO practices.
Subscribe to:
Posts (Atom)
Posts
